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Using multi lingual Google Adwords for international export sales - January 2009

Successful marketing managers are measured more by the quality and number of quality sales leads they generate than the soft fuzzy brand image stuff that hard nosed businesses deplore. Smart marketing managers make sure they work for companies with compelling value propositions, rather than those who have little more than “the brand” going for them. This article is aimed at successful companies that are achieving good results using best practice with a low cost per quality sales lead.

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