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Checklist for selecting a market research agency in Central and Eastern Europe - February 2009

Just as cultures around the world vary widely, so do business cultures. This can complicate the process of searching for the right business partner in remote parts of the world. Many international research agencies face these problems when looking for partner agencies in the Central and Eastern Europe (CEE) region. This article highlights issues worth considering when choosing the most appropriate partner in this part of the world.

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.