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Surviving Competitive Inteligence projects in Central and Eastern Europe and Russia - June 2009

Competitive Intelligence for business purposes is still a new concept in the Central and Eastern European region. The communist era was one in which free market “competitiveness” was almost unknown and “intelligence” was associated with the security services. The contract killing of Russian journalist Anna Politkovskaya in October 2006 and killing of Magomed Jewlojew owner of independent internet portal in Igushetia, despite the police protection underlines the fact that the largest country and market in this region does not operate to the same rules as we are used to in the traditional arenas of research. Simultaneously the Monopoly board game square “Go to Jail, go directly to jail, do not pass Go, do not collect $200” certainly seems relevant to us at PMR. We advised one client that their proposed methodology could land them and those they intended to interview in prison.

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PMR is a British-American company providing market information, advice and services to international businesses interested in Central and Eastern Europe as well as other emerging markets. PMR key areas of operation include business publications (through PMR Publications), consultancy (through PMR Consulting) and market research (through PMR Research). Being present on the market since 1995, employing highly skilled staff, offering high international standards in projects and publications, providing one of most frequently visited and top-ranked websites, PMR is one of the largest companies of its type in the region.